DFINE
fabric factory
Art Direction / Photography
Times are changing faster than ever, and so is the way we tell stories. A textile factory once only needed to focus on production, quality, and strong representatives. Now, the landscape is completely different.
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I’m grateful that Kvint Studio entrusted me with bringing their vision to life for Dfine Fabrics, a well-established premium textile business evolving toward new horizons.
The challenge
The challenge wasn’t just about showcasing fabrics; it was about capturing an emotion, a feeling.
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With buyers’ perspectives shifting over the years, the focus is no longer on selling to generic clothing houses but on connecting with designers and fashion brands that seek more than just material. They seek inspiration.
Concept
My role was to translate Kvint's concept into a compelling visual language. Through photography and art direction, I crafted images that don’t just display fabric but evoke a sensory experience, one that conveys intimacy, authenticity, and the second-skin quality of these textiles.
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More than just a series of images, this project was about telling a story that makes the fabric feel as tangible as it is in real life.
