EINSTOFFEN
eyewear
Art Direction / Photography / Video
Open mind and desire to experiment, this is the mood behind the project created for a Swiss brand that does not like to be labeled or put in a box.
With passion, freedom and independence, Einstoffen is able to create accessories with a modern and revolutionary style that look to the future; a carbon neutral eyewear, which promotes sustainable development.
Theme behind the campaign
In this FW24 campaign, we chose a minimalistic and poetic approach to interpret a truly unique profession: the Perfumer.
This craft requires exceptional olfactory sensitivity, creativity, and a deep understanding of raw materials and, of course, the liquid element could not be absent.
Concept
"Looking Through a Lens" explores vision and perception. What comes into focus, what fades into blur.
By playing with liquid elements and glass, the series captures distortions, reflections, and the way light bends as it passes through different materials, offering a poetic take on optical perspective.
Animated Still Life
Beyond classic Still Life, this approach brings a sense of movement, elegance, and the unexpected.
Natural light and its reflections shape a surreal, one-of-a-kind atmosphere, transforming ordinary elements into something dynamic and unconventional.
